Services

Crystal Ball Marketing offers a wide range of consulting services to the small to medium business community throughout Sydney. We specialise in creating unique marketing solutions, tailored from the ground up catering for each customer's company objectives.

We form true working relationships with our clients and really get to know their businesses and the people who manage them. It is this understanding that forms the basis of our future growth formula. Once we have a very real understanding of you, your business and the industry you are in, we can look at where you want to be and any time, cost or quality constraints your business may have.

If any of the following services are of particular interest to you, feel free to call Steve or Silvana today. Tell us what your current marketing activities are and what you would like to achieve tomorrow.

Branding

Does your business stand out from the competition?

Every business wants to be a customer's first choice. Building and managing a brand plays a significant part in making that happen.

Having a brand can differentiate your business from your competitors and drive customer loyalty. Brands give potential customers a firm idea of what they're buying before they buy it, making the purchasing decision easier. And existing customers trust strong brands because they know what to expect.

Corporate ID

Does your branding make your business look small?

Small your business may be but to successfully brand your business, you must project an image of strength and stability and comfort - traits often associated with large companies.
Customers need to trust that you can and will deliver on your promises.

Marketing Delivery

Implementation of your marketing plan

Crystal Ball Marketing has the resources to help you deliver the tactics set-out in your marketing plan, matching your budgetary requirement as need may be. Alternatively, we can also work with your business on a project-by-project basis, able to deliver a wide range of marketing initiatives, including:

• Marketing communications & collateral
• Advertising (Print, Online, Radio)
• Website Design & Development
• Online marketing (SEO & SEM)
• Promotions
• Direct marketing
• Public relations
• New product / business launch
• Event Management

Market Research

Do you understand your current customers and where to find new ones?

All successful businesses need to have a strong understanding of potential and existing customers and the marketplace they operate in. Market research contributes to your marketing in five vital ways:

• Finding and locating potential customers - in order to grow your customer base
• Learning more about your current customers - in order to understand them better
• Identifying market opportunities - for current and new products and/or services
• Developing the right products and/or services - to meet the needs of your current and potential customers
• Understanding your competitors better

Marketing Strategy

By failing to plan are you preparing to fail?

The marketing strategy serves as the long-term action plan for your business's success. It is the process that allows you to focus your business resources on the best opportunities to increase sales and achieve a sustainable competitive advantage.

Marketing Results Tracking & Reporting

How transparent are your marketing results?

And are you maximising the return on your marketing investment and are you capturing the source of your sales leads?

Crystal Ball Marketing offers a diverse consulting service whatever stage your business may be at. If you’re new to business, Crystal Ball Marketing can help you create a unique brand and establish your industry positioning. From here, we can develop your corporate ID and identify the tools you need to gain exposure for your business.

A workable and results focused marketing and communications plan can be prepared and implemented and may include a website, advertising, marketing collateral or PR, among others depending on your business situation. Our flexible and tailored approach means we can work with your small business as an outsourced partner or on a project-by-project basis.

If your business is larger and/or established, Crystal Ball Marketing can work with you to realise business objectives and we can also work with your internal marketing resources. You may be looking to establish a new sales channel, generate increased income/loyalty from your existing customers base, identify a new customer segment or perhaps your business is facing tougher competition.

In such instances, developing a solid marketing strategy and action plan, underpinned by sound and reliable research would form the starting point for your business moving forward. We can also offer assistance in the areas of Marketing delivery and tracking the results of a campaign.

Crystal Ball Marketing also has the know-how and capability to work with your business on new product launches, re-branding and communications initiatives and online marketing projects.

Please choose from the following options:

Contact us for more information about our services

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