Corporate ID

Does your branding make your business look small?

Small your business may be but to successfully brand your business, you must project an image of strength and stability and comfort - traits often associated with large companies.

Customers need to trust that you can and will deliver on your promises. They have to feel comfortable with you. You can tell customers you stand behind your products and services, but if your marketing materials scream "amateur" forget about it.

It’s not all about looking big, it’s about looking professional, and within that realm there is plenty of scope for creativity. The golden rule here is to coordinate your marketing materials - from your business cards to your website and everything in between. If your marketing materials don't match, potential customers may believe they're looking at different companies.

Logo

The best logos are clean and uncomplicated because they fit the key requirements of solid logo design: easy to remember, can be resized without losing detail, and they work in one color (for instance, when used in faxes). They're unique and meaningful as well, proving you don't need complex artwork and intricate details to leave an impression.

A good logo is essential because it'll appear on--and should match--all of your marketing materials. From a graphics perspective, your logo is your brand foundation. Build it wisely.

Corporate stationery

Stationery is one of the most visible aspects of any business. The stationery you use says a lot about your business - it's an important part of building and projecting your business image.

High-quality stationery that displays an attention to detail will reflect well on your business. Cheap-looking stationery with no real design values will detract from your image and may even lose you customers. Make sure that the business image you present is consistent. The different items of stationery you use should match each other, and your stationery should also match your signage and all other marketing materials.

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