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Your business on the first page of Google

In the online world today, many small to medium businesses are realising that a website is not just a website. Web technology is always changing and the pitfalls in this industry can be extremely frustrating, costly and time consuming.

Crystal Ball Marketing understands the importance of keeping abreast of the latest web technologies and how they can be applied to suit your business needs. Through delivering complex web sites and integrated web solutions, CBM has developed working relationships with leading software application developers, web developers and creative designers.

Building websites is not what we do! Working with our partners we create customized web solutions ensuring that your website is an integral part of your marketing collateral and delivers what you want it to.

By engaging Crystal Ball Marketing to manage the creation of your web solution means that your business can rest easy knowing that we are in control of its delivery.

Creating and building your website

A website is a hugely flexible option that can meet many marketing needs. However, with so many other websites and competition for search engine rankings, you need a strategy for getting yours noticed and used.

Simply having a website is no guarantee that you will generate new sales. What many businesses are learning is that it is pointless having a website if your customers don’t know that it exists. Your website must generate traffic and most importantly it needs to convert that traffic into enquiries and leads and ultimately into sales.

Promoting your website

The potential of a website is endless, especially if it is promoted correctly. Among the benefits, a website that reflects and reinforces your brand identity will raise the profile of your business, help you to reach more customers and open up new sales channels.

Search engine marketing

Pay per click advertising is one of the fastest ways to increase traffic to your site. Pay-per-click is a lot like an auction - search engines allow you to bid for top-ranking positions under keywords of your choice. For each visitor who searches the keyword(s) you bid on and then clicks through to your site, you pay whatever you bid. Prices depend entirely on the competition for and popularity of keywords.

Competition for a high ranking on search engines like Google and Yahoo is intense because few web users look beyond the second page of results. This means that if your website isn't rated as one of the 20 best matches for someone's search, you are unlikely to pick up passing trade.

Hence, If you are expecting your website to generate significant commercial returns, it will be well worth spending the time and effort to ensure you get the most out of your search engine placement.

Search engine optimization

Together with paid advertising on Google, many small to medium businesses incorporate search engine optimization into their marketing plan, the aim of which is to have their site show up on the first page of a search engine organically.

Depending on the marketing objectives and budget of a small to medium business, achieving a high ranking organically and through paid advertising can help to increase website traffic.

Together with our online partners, Crystal Ball Marketing can help your business get on the first page of Google.

Crystal Ball Marketing assists businesses with various e-marketing activities spanning the areas of:

Database Marketing
E-mail marketing
Advertising and sponsorship
Sales promotions
Website

Using their website as a platform, many businesses produce great results with e-marketing and its flexible and cost-effective nature makes it particularly suitable for small and medium-sized businesses.

Used successfully, e-marketing can enable you to enhance customer relationships and increase your business' profitability.

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Crystal Ball Marketing is proud to be a professional member of the Australian Marketing Institute, the peak professional body catering for the needs of members, by providing marketing resources to help maximize their professional growth.

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