Recent work

Amway Australia

Ports Australia

Ports Australia

The business issue

For around 100 years Ports Australia had been known as the AAPMA (Association of Australian Ports & Marine Authorities). The look of the Association was no longer relevant and meaningful to its members or the wider community. The business image needed to be revised and simplified.

The business solution

New logo and corporate livery, business stationery, POS displays to be used as part of a ‘re-launch’ event. New website is currently under construction.

 

IT Factor

IT Factor Australia

The business issue

Undergoing a name change, IT Factor, an IT outsourcing company had the objective of creating a new brand identity and premium positioning in the market. The re-branding exercise needed to be supported throughout all touch points of the business.

The business solution

New brand identity & positioning established, new logo & corporate livery, business stationery, company brochure, website and other collateral to support the premium positioning in the market.

A ‘welcome pack’ was developed for sales representatives to leave with prospects after a sales call. This resulted in an increased uptake of services.

A targeted direct mail campaign to local businesses was implemented to foster brand awareness and recognition. A further direct mail campaign promotion offered a special discount on IT services for a limited time.

The business result

The re-branding exercise was welcomed by existing customers and provided a launch platform for the business to attract and retain new customers. The direct mail campaign achieved a 3% response rate.

River Plate Projects

River Plate Projects

The business issue

Specialising in consulting projects, River Plate Projects was a start-up business that needed to establish a niche position in a market crowded with large competitors.

The business solution

New brand identity, logo and corporate livery, business stationery and website developed to support the niche positioning (currently under construction).

Phonak

Phonak Australia

 

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